The ancient roots of Thai culture, similar to most of South East Asia, bare a strong Indiani nfluence, from Buddhism and mythology to the Royal Family tradition; there is an obvious connection with many Hindu beliefs.

Of course, the development of Thai culture goes far beyond the influence of a single religion. People have lived in the area known as Thailand for at least 27,000 years.

Thai food has made its mark in restaurants and households all over the world. We offers food lovers a wider choice to explore culinary delights they only receive a hint of here

About Us

Authentic Thai cuisine at its finest, in a friendly dining setting and at affordable prices - that is what the Lerk Thai chain of restaurants is about and more.

The Lerk Thai chain of restaurants is another quality venture by Select Group Ltd, a company that is listed on the Singapore exchange, owns and operates a stable of food businesses and is a veteran in the food services industry since the early 1990s. It is no coincidence that the word 'Lerk' in Thai language means 'Select'.

With a renowned Thai executive chef who used to helm the kitchen for a royal Thai household, as well as a competent team of committed Thai chefs, Lerk Thai makes tasty and authentic Thai cuisine available to everyone, from happy families to discerning PMEBs (Professionals, Managers, Executives and Businessmen). Our menu boasts more than a hundred different food items, and is specially designed to appeal to our target customer segments.

The standardization of our recipes, sauces, cooking methods and kitchen management will ensure that the quality achieved at Lerk Thai will be easily transferred to our franchisees.

Since our opening of the first Lerk Thai restaurant at a major shopping mall in Singapore in early 2004, our uniquely strategic dining concept is a proven success, with unlimited potential for growth.

For further information on Select Catering Services Limited please check www.select.com.sg.

For information on Investor Relations, please check www.select.com.sg/ir/index.html.
Our Vision

The Lerk Thai Chain of restaurants aspires to be a world-class franchisor of its contemporary Thai Restaurant concept that is fast gaining acceptance and demand globally

i. Brand Vision

To be the leading contemporary Thai restaurant chain globally renowned for serving affordable authentic Thai cuisine.

ii. Brand Mission
Our company's mission can be encapsulated in the following aspects:

a. We are committed to continuingly delighting and surprising our customers’ taste buds through the dishes we offer.

We fulfil this by adhering to our guiding principles:
- Hire only the best and the right-fit people (chefs, kitchen help etc) in our kitchens,
and provide them a great work environment
-Never compromise on the authenticity and the quality of our food
-Continuous research, development and feedback is key to delivering the right products

b. Building strong familial ties with our staff and customers

We ensure that we:
-Create a respectful, caring and comfortable environment
-Embrace the diversity of all races and cultures
-Keep the lines of communications open always and ensure that they run both ways

c. To be a world-class franchisor of our contemporary Thai restaurant concept.

We fulfil this mission by our commitment to:
-Developing and strengthening our brand
-Continually fine-tune and improve our processes and menus
-Providing holistic support to our franchisees
-Developing a profitable and sustainable model for our franchisees

Our Mission

At Lerk Thai
“Customers can enjoy a hearty meal of premium Thai cuisine at mid-market prices in a
contemporary dining setting.”