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Thai
cuisine is and will always be one of the
world's favorite cuisines. What gives Thai
food its distinctive character, that everyone
has fallen in love with, is a tantalising
combination of fragrances and flavours -
savoury, sweet, sour and spicy.
Each Thai culinary delight is infused with
an unrivalled history of traditions created
in the royal courts and palaces of Old Siam
and the kitchens of master cooks and chefs
that have been passed down through many
generations. It also embodies the warm and
loving spirit of the Thais. The very essence
of Thai cuisine is its food created to be
shared, among close friends and family,
among food lovers no matter where they come
from.
At Lerk Thai, you will appreciate
and be overwhelmed by the richness of the
Thai cuisine and its culture. We have put
in place a professional franchise system
that has successfully brought out the goodness
of the Thai cuisine. Our system is effective,
practical yet easily transferable. It will
also be financially rewarding to the franchisees
as well.
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Authentic Thai cuisine at its finest, in
a friendly dining setting and at affordable
prices - that is what the Lerk Thai chain
of restaurants is about and more.
The
Lerk Thai chain of restaurants is another
quality venture by Select Catering Services
Limited, a company that is listed on the
Singapore exchange, owns and operates a
stable of food businesses and is a veteran
in the food services industry since the
early 1990s. It is no coincidence that the
word 'Lerk' in Thai language means 'Select'.
With
a renowned Thai executive chef who used
to helm the kitchen for a royal Thai household,
as well as a competent team of committed
Thai chefs, Lerk Thai makes tasty and authentic
Thai cuisine available to everyone, from
happy families to discerning PMEBs (Professionals,
Managers, Executives and Businessmen). Our
menu boasts more than a hundred different
food items, and is specially designed to
appeal to our target customer segments.
The
standardization of our recipes, sauces,
cooking methods and kitchen management will
ensure that the quality achieved at Lerk
Thai will be easily transferred to our franchisees.
Since
our opening of the first Lerk Thai restaurant
at a major shopping mall in Singapore in
early 2004, our uniquely strategic dining
concept is a proven success, with unlimited
potential for growth.
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"
At Lerk Thai, we aspire to be a world-class
franchisor of its preferred contemporary Thai
restaurant concept globally " |
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| We
ensure that our Franchisees get the
most out of our franchise programme.
Here is what you can look forward to
as a franchisee: |
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Proven Dining Concept
Our dining attracts
discerning customers like PMEBs and
families, the main target groups that
research has shown to be the biggest
spenders at restaurants.
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Diverse Revenue Streams
Apart from in-house
dining, our business model provides
for outdoor catering and private functions,
ensuring that our franchisees can
remain flexible, stay competitive
and enjoy sustained profits. As a
result of our multi-faceted revenue
model, you will find a well constructed
business model that wants you to succeed.
>
Experienced Food & Beverage Service
Provider
Our parent company,
Select Catering Services Ltd, brings
to the table many years of food and
beverage experience. As a listed company,
we have the capabilities and the necessary
resources to bring the already successful
concept to greater heights.
>
Continuing Research & Development
Our mouth-watering
menu is created and constantly innovated
by a panel of top Thai chefs at our
franchise headquarters in Singapore.
New menu items are tried, tested and
refined regularly in our restaurants
before they are shared with our Franchisees.
>
Quality First
Our cuisine
is of a consistently high quality
in view that our principal base sauces
are centrally produced at our HACCP-certified
facilities in Singapore. Because of
this, our Franchisees can expect the
recommended kitchen operations to
be simple and manageable.
>
Cost Efficiency
We
believe in helping our franchisees
to manage their restaurants as well
as we run ours. Our operations are
run efficiently and effectively. You
will find that our standard operating
procedures are designed to save time,
money and labour.
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| To
build a restaurant which customers love
and frequent, you need a comprehensive
plan, the best resources, and a team
that you can count on. As a franchisee,
you will get all of these things, and
more. Here are some of the offerings
which you can look forward to. |
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Brand Name
Be part of an
increasingly recognized brand that is
well primed for global success.
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Established Systems
Leverage on
the fFranchisor's developed and tested
systems, including aspects such as
restaurant operations, kitchen operations,
customer service and auditing processes.
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Recruitment of Key Staff
Tap into the
Franchisor's experience in selecting
and training suitable key staff, a
vital resource that is crucial to
the success of a restaurant.
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Comprehensive Training & Development
Benefit from
a highly structured hands-on training
programme, covering key topics such
as managing Day-to-Day Operations,
Staff Management and Marketing. Recipes
and cooking methods will be transferred
and taught as well.
>
Start-Up Support
Receive developmental
assistance and support for the set
up and launch of Lerk Thai restaurant,
including guidelines on location selection,
outlet design, pre-launch marketing
and on-site assistance.
>
On-Going Support and Innovations
Gain from on-going
menu enhancements and continuous improvement
and innovation of the operating systems.
In addition, the Franchisor will also
make regular visits to review the
business progress with you.
>
Operations and Culinary Manuals
Receive a comprehensive
operation manual that covers every
aspect of business processes, and
a detailed culinary manual that contains
the recipes and preparation methods
for our dishes.
>
Marketing Support
Tap on the industry-specific
experience and know-how of the franchisor
on marketing programmes, A&P themes,
materials, brochures, etc. Use these
materials to great advantage to achieve
the well-deserved recognition that
is synonymous with the Franchisor's
brand.
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