Thai cuisine is and will always be one of the world's favorite cuisines. What gives Thai food its distinctive character, that everyone has fallen in love with, is a tantalising combination of fragrances and flavours - savoury, sweet, sour and spicy.

Each Thai culinary delight is infused with an unrivalled history of traditions created in the royal courts and palaces of Old Siam and the kitchens of master cooks and chefs that have been passed down through many generations. It also embodies the warm and loving spirit of the Thais. The very essence of Thai cuisine is its food created to be shared, among close friends and family, among food lovers no matter where they come from.

At Lerk Thai, you will appreciate and be overwhelmed by the richness of the Thai cuisine and its culture. We have put in place a professional franchise system that has successfully brought out the goodness of the Thai cuisine. Our system is effective, practical yet easily transferable. It will also be financially rewarding to the franchisees as well.

 
 
 



Authentic Thai cuisine at its finest, in a friendly dining setting and at affordable prices - that is what the Lerk Thai chain of restaurants is about and more.

The Lerk Thai chain of restaurants is another quality venture by Select Catering Services Limited, a company that is listed on the Singapore exchange, owns and operates a stable of food businesses and is a veteran in the food services industry since the early 1990s. It is no coincidence that the word 'Lerk' in Thai language means 'Select'.

With a renowned Thai executive chef who used to helm the kitchen for a royal Thai household, as well as a competent team of committed Thai chefs, Lerk Thai makes tasty and authentic Thai cuisine available to everyone, from happy families to discerning PMEBs (Professionals, Managers, Executives and Businessmen). Our menu boasts more than a hundred different food items, and is specially designed to appeal to our target customer segments.

The standardization of our recipes, sauces, cooking methods and kitchen management will ensure that the quality achieved at Lerk Thai will be easily transferred to our franchisees.

Since our opening of the first Lerk Thai restaurant at a major shopping mall in Singapore in early 2004, our uniquely strategic dining concept is a proven success, with unlimited potential for growth.

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" At Lerk Thai, we aspire to be a world-class franchisor of its preferred contemporary Thai restaurant concept globally "
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We ensure that our Franchisees get the most out of our franchise programme. Here is what you can look forward to as a franchisee:

 

> Proven Dining Concept
Our dining attracts discerning customers like PMEBs and families, the main target groups that research has shown to be the biggest spenders at restaurants.

> Diverse Revenue Streams
Apart from in-house dining, our business model provides for outdoor catering and private functions, ensuring that our franchisees can remain flexible, stay competitive and enjoy sustained profits. As a result of our multi-faceted revenue model, you will find a well constructed business model that wants you to succeed.

> Experienced Food & Beverage Service Provider
Our parent company, Select Catering Services Ltd, brings to the table many years of food and beverage experience. As a listed company, we have the capabilities and the necessary resources to bring the already successful concept to greater heights.

> Continuing Research & Development
Our mouth-watering menu is created and constantly innovated by a panel of top Thai chefs at our franchise headquarters in Singapore. New menu items are tried, tested and refined regularly in our restaurants before they are shared with our Franchisees.

> Quality First
Our cuisine is of a consistently high quality in view that our principal base sauces are centrally produced at our HACCP-certified facilities in Singapore. Because of this, our Franchisees can expect the recommended kitchen operations to be simple and manageable.

> Cost Efficiency
We believe in helping our franchisees to manage their restaurants as well as we run ours. Our operations are run efficiently and effectively. You will find that our standard operating procedures are designed to save time, money and labour.

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To build a restaurant which customers love and frequent, you need a comprehensive plan, the best resources, and a team that you can count on. As a franchisee, you will get all of these things, and more. Here are some of the offerings which you can look forward to.

 

> Brand Name
Be part of an increasingly recognized brand that is well primed for global success.

> Established Systems
Leverage on the fFranchisor's developed and tested systems, including aspects such as restaurant operations, kitchen operations, customer service and auditing processes.

> Recruitment of Key Staff
Tap into the Franchisor's experience in selecting and training suitable key staff, a vital resource that is crucial to the success of a restaurant.

> Comprehensive Training & Development
Benefit from a highly structured hands-on training programme, covering key topics such as managing Day-to-Day Operations, Staff Management and Marketing. Recipes and cooking methods will be transferred and taught as well.

> Start-Up Support
Receive developmental assistance and support for the set up and launch of Lerk Thai restaurant, including guidelines on location selection, outlet design, pre-launch marketing and on-site assistance.

> On-Going Support and Innovations
Gain from on-going menu enhancements and continuous improvement and innovation of the operating systems. In addition, the Franchisor will also make regular visits to review the business progress with you.

> Operations and Culinary Manuals
Receive a comprehensive operation manual that covers every aspect of business processes, and a detailed culinary manual that contains the recipes and preparation methods for our dishes.

> Marketing Support
Tap on the industry-specific experience and know-how of the franchisor on marketing programmes, A&P themes, materials, brochures, etc. Use these materials to great advantage to achieve the well-deserved recognition that is synonymous with the Franchisor's brand.

   

 

 

 

Copyright © 2006 Lerk Thai Restaurant Pte Ltd. All Rights Reserved .